Palmer Candy has been making classic confections with an old-fashioned commitment to quality, flavor and customer satisfaction for five generations. With a needed update to their chocolate product line packaging, the redesign approach included celebrating the historic aspect of the company in conjunction with bringing in a more contemporary design theme. We updated two of their candy lines: The Candy Cart ( traditional classics), and the Chocolate line. New assets include a bright set of jewel tones, punchy copy, updated photography, and a sparkle of gold to grab attention from the shelves.
Creative Partners: Kristin Madding (Copy Writing) and Angie Kennedy (Photography)
“Thank you for the excellent continued work on our chocolate packaging project!”
– Marty Palmer